When Good Could Be Better, 3 Steps to Persuasive Presentations

Zach Grosser
16 min readJun 2, 2023

Zach Grosser, Owner of Zacht Studios, shares 3 tips to make a Good Presentation and then 3 more steps to up-level your deck to be more Persuasive.

Transcript

Hey, I’m Zach Grosser. I’m the owner and managing director of Zacht Studios. We’re a design agency that focuses on presentation design, helping companies tell their story, fundraise, do other kinds of pitches, important presentations, and more. I’m based in Amsterdam, but I’m originally from the United States.

I started my presentation design career at the Apple Store when I was teaching Keynote. Then I was the presentation designer at Square. Where I led the communication design team, and then I worked at Figma teaching Design Education, and doing European community after I moved to Amsterdam. Today we’re gonna talk about persuasive presentations.

Now we want our presentations to be persuasive because we wanna accomplish something, right? And that could be a lot of different things. You could have a, uh, idea. Or feature or products that you’re trying to get buy-in across your organization. Or you might be a designer that’s looking for a job, given there’s been a lot of layoffs lately, there’s also a lot…

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